Project overview

Kebabistan reimagines the kebab with chef‑level technique, traceable ingredients and brand theatre. Launched in Madrid in 2023, the concept blended bold flavour with a clean, modern identity and a frictionless customer journey—turning a beloved staple into a destination experience.

A premium kebab concept born in Madrid in 2023—crafted like haute street food. The launch sparked queues and social buzz, positioning Kebabistan to lead the category.

Client

Kebabistan

Our impact areas

Graphic Design, Marketing

Our work

Marketing Campaign, Business Plan

Empowering your business

We create tailored solutions for you

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#1: Create a premium kebab brand people will queue for

We elevated a street classic into haute street food. Kebabistan pairs chef-level technique with traceable ingredients and bold flavour, wrapped in a clean, modern identity that reads quality at a glance—on pack, on plate, and on the street.

#2: The meaning behind the symbol

Our signpost mark stands for The Nation of Taste—clear direction, confident attitude. Designed as a modular system, it travels from bags to menus to signage, staying instantly recognisable in motion, in crowds, and in monochrome.

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#3: Building the foundation for tomorrow’s roll-out

Behind the vibe is a robust playbook—service flow, packaging system, and launch toolkit. From scalable supplier standards to content-ready assets, Kebabistan is engineered to expand fast while keeping consistency, speed, and theatre at every touchpoint.